Marketing Wizard

Are you looking for a workplace where you can shine? We are now looking for a dedicated person with passion for digital marketing – join our journey!

Who we are

We are a fintech company, experts in lending. We offer services for both private individuals and SME customers. Our team consists of a total of 25 people, located in Finland, Sweden and Luxembourg.

Starting 2005, we have successfully served over 350.000 customers in the Nordics. We believe in both individual and team development to gain the best results based on data. Our vision is to have the most enjoyable 2nd banking experience. Join us and develop your skills and competencies as we create a more enjoyable banking experience for our customers.

What we are looking for

As a Marketing wizard your key role is to drive relevant traffic to our website, converting them to leads and sales, being responsible for the marketing actions in the local market.

We expect you to have current experience of digital marketing, especially search engine optimisation, Google Ads and social media marketing. You shall have a customer-oriented mindset, wanting to deliver the best content to our customers, to add value to their daily life.

You will be collaborating closely alongside the marketing manager and the international team to plan, develop and execute the digital marketing of our brand in the local market.

Areas of responsibility: 

  • Plan, develop and execute our strategy for acquiring quality traffic

  • Inbound marketing through creation of content to our websites

  • Create digital campaigns that engage, inform and motivate; including social media, direct marketing and display advertising campaigns

  • Work towards organic search optimization and ROI maximization

  • Monitor KPIs including conversion rate, quality, keyword performance, redirects, click rate, bounce rate

  • Measure and report regularly on performance of executed campaigns and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Identify our buyer persona to better target identified audiences

  • Identify problems and deficiency and implement solutions in a timely manner

  • Suggest improvements for process and productivity optimization

  • Work with web developers and marketing teams to properly implement SEO best practices and develop ideas for creative marketing campaigns

  • Collaborate with internal teams to optimize user experience

  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

Required & desired skills:

  • Proven work experience in digital marketing; including SEO and SEM, social media, display advertising campaigns, email marketing

  • Passion for marketing, improving the customer journey, dedication and eagerness to continuously develop yourself and the marketing of our company

  • Creative and experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Data-driven thinking, strong analytical skills and deep understanding of Web Analytics to provide evidence-based recommendations

  • Up to date with the latest trends and best practices in online marketing and measurement

  • Professional working proficiency in Swedish (Stockholm) / Finnish (Helsinki) and English, additional languages are an asset

  • Experience from both B2C and B2B segments

  • Knowledge of HTML, CSS, JavaScript

  • Experience from the Financial industry  

We offer you:

  • Area to use your expertise and creative input to develop our SEO and online marketing

  • Responsibility of the marketing of our brand in the local market

  • Opportunity to participate in company decision making and develop yourself together with the company

  • Being part of the journey in building new one brand to retail and SME customers

  • Permanent position

  • Flexible full-time work

  • Young and dynamic working environment

  • Centrally located office with good connections

 

Are you our new marketing wizard?  

To apply, please send your CV and application to Catharina Marschan: catharina.marschan@cfinance.com

Start: According to agreement

Type of employment: Full-time (37,5 h/week)

Employment period: Permanent position

Location: Helsinki or Stockholm

Salary: According to agreement

Contact details: Catharina Marschan, +358 50 4950 986, catharina.marschan@cfinance.com

 

Application deadline: 15 October 2019

We keep an eye on the applications throughout the application period and will catch the candidate as soon as we find the right match.

Catharina Marschan